What You Need to Know for an Ecommerce Website Redesign in 2022
Just for a reference, more than 50% of all the web traffic comes from mobile devices and nearly 50% of all the shopping in USA is done using mobile.
Today, things have come to a point where an Ecommerce website must be mobile responsive coupled up with a great look and feel, and easier navigation.
So, if you’re considering redesigning your Ecommerce website, you’re at the right place because, in this read, we’re going to explain everything you need to know for Ecommerce website redesign in 2022.
Related: Shopify Website Prices: How Much Does It Cost To Build A Shopify Website?
Let’s begin.
What is Website Redesign?
A website redesign in simpler words means a significant change and improvements in the frontend and visual elements such as color pallets, content, structuring, and backend elements such as the code in order to enhance the user interface and UX of a website.
Here’s what an Ecommerce website redesign process looks like.
Ecommerce Website Redesign Includes
- Creating a new design for an enhanced look and feel.
- Content migration.
- Creating new content and updating the existing one.
- Data migration of orders, customers, and products, etc.
- Migrating SEO data such as links and titles.
- SEO redirects (301s for new URLs).
- Integration of Google Analytics.
- A/B testing and Quality Assurance (QA).
- Configuration of new hosting.
- Website launch.
- Ongoing SEO for better rankings and conversions.
Related: Learn How To Build An Ecommerce Website From Scratch – 6 Step Simple Guide For Ecommerce Development
Now that you know what an Ecommerce website redesign process includes, let’s move down to our main point – Things to know for an Ecommerce website design in 2022.
Things You Need To Know About Ecommerce Website Redesign In 2022
- Avoid using long homepage videos.
- Avoid using excess content on the homepage.
- Make filters easily accessible for better navigation.
- Use bigger images for product listings.
- Use display buttons for product variations.
- Leave buttons for social media sharing.
- Integrate payment gateways.
- Set option for order collection.
Avoid Using Long Homepage Videos
Generally, the homepage of your Ecommerce website is what the users visit first, therefore it is important to create an impactful first impression.
While many people opt for high-end photography, we’d suggest that you should go for a home page video because people prefer videos over images and long boring text blocks.
Moreover, from a psychological aspect, people are more likely to remember videos than text because they’re concise, engaging, and explain your brand story in a better way.
While homepage video is a great way of leaving a lasting impression on the audience, if you don’t leverage it in a meaningful manner, people are going to ignore it.
There’s a reason for that. People have shorter attention spans, especially in the considering stage. Therefore, you need to get your message across in a concise and meaningful manner. Once you manage to get the attention, longer videos would help you hook the customers up in the other stages of the buyers’ journey.
Avoid Using Excess Content On Homepage
Once you manage to get people to land on your homepage, you’d feel like feeding them every information about your product and services. Sadly, that’s a killer and may even cause a user to completely abandon your website.
This is because the more content you add up on your homepage, the more confusion you create because the longer content is often not directly related to the task.
Moreover, people tend to have shorter scrolling sessions on mobile, therefore, if you want them to engage or convert, you need to keep your content concise with no fluff, and directly related to the task.
A great practice is to opt for a One Page Once Task strategy where you introduce yourself or the product and let the users look for them.
Make Filters Easily Accessible For Better Navigation
Like mentioned earlier, navigation is one aspect that significantly affects the user experience of your website and when it comes to Ecommerce website redesign, filters are something that significantly adds up to the navigation.
If your user’s filter then they’re more likely to find a product that they actually want. Your challenge on mobile is finding space-saving ways of doing so. One method is showing the most relevant filter category on the page with buttons for the options. Tapping one would load listings with that filter applied, at which point the next most relevant filter would show.
At the very least make sure your button to reach the full filter menu is obvious. It should also clearly indicate when a filter is applied, so users know when they are seeing a limited set of results.
Use Bigger Images For Product Listings
As we’ve mentioned times and times, visuals are your things to work on if you want to make an impression, and your product listings area is the perfect place to work on visuals.
While many ecommerce site owners tend to showcase more and more products on a single page, that naturally implies the thumbnails or the images in the product listings would be smaller. We’d suggest you do contrary.
There’s a good reason for that. When it comes to Ecommerce, Images are the key aspect in your listings that help users make a decision, especially products like furniture and clothing.
Use Display Buttons For Product Variations.
If you’ve previously owned an Ecommerce store, you must know that there are different variations for each product in terms of size, color, and material, etc. to help the users make their desired choice.
What many Ecommerce stores do is drop these variations down in dropdown menus, but that’s a mistake.
When you redesign an Ecommerce website, you should aim to make the navigation as much easier as possible. To achieve this purpose, you should avoid creating dropdown menus for product variants and use display buttons instead with a thumbnail of each variation. This would help the user to directly find what they want and order the desired variation.
Look at this example below.
Leave Buttons For Social Media Sharing
Social media is a big game today and underestimating its power would be a mistake.
One of the best practices to boost conversions is to leave buttons that redirect to your social networks such as Facebook, Instagram, Twitter, and LinkedIn, etc. on all your product pages.
If a customer is satisfied with the product you’ve delivered, they wouldn’t waste a minute before sharing your Ecommerce website and its reviews over their social networks.
Technically, each of your happy customers would act as a free referral for Ecommerce store.
Integrate Payment Gateways
The payment wallet services are on a rise today and it won’t be long before the use of payment methods like Credit cards and cash would become obsolete.
Payment wallets like PayPal, Apple Pay, or Android Pay are so much convenient to use. All you have to do is to enter a password complete the checkout process.
Moreover, people feel more secure using payment wallets if they’re making transactions with a newer brand for the first time. Therefore, you need to ensure the integration of such payment gateways in your website when you conduct an Ecommerce website redesign.
Set Option For Order Collection
Last but not the least, an option for order collection. Even though you may not find it a useful option, but it adds more value to your store.
There are thousands of users who’re often not at home or cannot get their orders delivered to the workplace. An option for order collection would be great for them and you’d eventually turn them into your regular consumers and strong referrals too.
Redesign Your Ecommerce Website Today
A good website design goes a long way, and especially the Ecommerce website design where you have to work on each major and minor detail of the design elements.
It would be a great approach if you hire an agency and avail of their top-tier Ecommerce development services for the job.
Also, if you’ve found this read useful, read our other articles on Ecommerce like ‘Magento Vs WooCommerce’ and ‘Beaver Builder Vs Divi’ to raise your knowledge on the subject.