How to Update Your Website
The easiest way to update your website is by creating new pages or updating the existing ones and transferring them to the webserver. Another great way of updating your website is by using a CMS (Content Management System).
However, both of these methods highly depend upon whether your site is static or dynamic.
There are multiple other ways to update content and your website and in this read, we’re going to discuss them all.
Easy Ways To Update Your Website Content
Typically, there are 7 solid techniques that you can leverage to update your website.
- Check out if everything’s working without any flaws.
- Perform A/B testing for effectiveness.
- Consider feedback from your audience.
- Conduct thorough competitor research.
- Check your website’s analytics.
- Update your keywords (SEO).
- Create fresh content or update existing content for timely information.
Let’s talk about all of these techniques in brief.
Checkout If Everything’s Working Without Any Flaws.
Ensuring that everything on your site is working seamlessly is the first thing you must do when updating your website. And by everything we mean, every small and big element of your website should work without any flaws.
To do this effectively, you must conduct a thorough audit of your website. Here are some things that you need to check.
- Plugins on your website should be working and updated.
- Check if any images on your site are missing or of poor quality.
- Check if the user information on your site is completely updated.
- Check if there are any broken links on your site. If yes, then delete them.
- Check if there are any issues with styling and format.
- delete or update outdated content.
While this may sound like a daunting task, it is essential that every page of your site castes out a strong impression.
Perform A/B Testing For Effectiveness
Even if your site looks great with perfect functionalities, there’s a high chance that you’ll be lacking in certain areas. This is where A/B testing comes into play.
A/B testing basically means testing two things against each other for more effectiveness. For example, you want the user to click on the contact form through the homepage.
For A/B testing, you’ll have to create two homepages of different types and test them both one by one. The homepage that performs well should be published on the site and the other one shall be deleted.
Consider Feedback From Your Audience
While many people ignore this considering the feedback from your target audience is one of the most effective techniques for updating your website.
The entire idea behind updating your website revolves around providing them a better experience, therefore, if you update your website according to the needs of your target audience, then you’re most likely going to create the most robust version.
Try to figure out what your audience likes and dislikes. The best way to do it is to ask them directly via email campaign.
Conduct Thorough Competitor Research
One of the most effective ways to update your website in the right direction is by conducting a thorough competitor analysis. You need to check some of your strongest competitors and look at what they’re doing.
Try to find the lacking in their website and fill these gaps on your website. In simpler words, you’d be able to provide more value to the audience with fewer efforts.
Check YOUR WEBSITE’S ANALYTICS
Data is the key to success today. And if you focus regularly on your website’s analytics and work accordingly, you’re going to start performing well in no time.
Here’s what you need to track about your website.
- Which pages on your site are the most popular
- Whether any of your pages have abnormally high bounce rates
- Which pages generate the most engagement
The pages with high bounce-off rates should be updated immediately. You can take inspiration from the well-performing pages of your site.
Update Your Keywords (SEO)
If you want to experience the feeling of success, then SEO is the key. Your website shouldn’t just function and look well, but it should also have a strong search engine presence.
Therefore, when updating your website, you need to work on the relevant keywords related to your niche in order to boost your rankings in the SERPs.
You need to conduct thorough keyword research in order to achieve this. There are multiple tools such as Google Keyword Planner and Ahrefs available on the web for this purpose, however, we’d recommend you to have a dedicated SEO resource on board for effective results.
Delete Or Update Outdated Content
Content is the King, and there’s a good reason behind that statement. SEO may help you rank higher in the SERPs, but that’s not possible without quality and timely content.
Similarly, if your website is filled with content that is plagiarized or outdated, you’ll suffer a hit in terms of SEO.
Therefore, you need to delete all the outdated content from your website and update it with timely and fresh information.
And You’re Done
By following these techniques mentioned above, you can easily update your website. Also, if you’ve found this read useful, check out our other website practices relate